It’s about time we flee from boring, template emails that don’t even sell. We must admit that once in our lives we’ve been doing it all wrong. Or maybe you’re still starting to learn. Good thing you’re here!
Now first, we must know what we’re selling. What are we all about, right? Wrong. The most common mistake people make is that when we write emails, it’s always focused on us and what we do. Not from what’s in it for the client.
THE SPOTLIGHT METHOD
In writing, we choose between which spotlights we should use.
The first spotlight is focused on us. We tend to write about who we are and what we could do. We write endlessly about what we could give. And this has always been the way majority of us writes.
The weak point about this type of writing is the lack of audience engagement. Of course, your reader would ask themselves, “what’s in it for me?”. You should always put what your customers think first. Putting your clients first leads us to the second spotlight – the customers.
Customers or your readers need a sense of affinity. SO in writing, you should address the things like – what do they get from us, why it matters and how it will benefit them. When you clearly tell them these things, they’d be interested in signing up as one of your subscribers. – watch it here
That’s just the first step! If you want to learn more about this, go on and click here!