Creating eye opening, mind blowing emails sure is hard, but what’s even harder is knowing the best time to send it.
I’ll ask you a question. Do you think if you sent something to someone, you’d have 100% assurance of an instant feedback because they’ve read it?
Well, if you’re answer is NO. Then great, keep reading (If it’s a YES, better take down notes.)
Imagine sending such well written and engaging content, but getting no response at all – that would be painful. And you think you’re writing it all wrong, but in reality you’re not – it’s not just the right time to send it. So what time of the day and what day should those emails be sent anyway?
Results show again and again that sending these emails from Tuesday-Thursday between 10 o’clock and 2 o’clock in the morning give off the best response rates.
But with numerous researches about these, it could get confusing. So, here’s our guide.
THE BEST DAY/S:
Tuesday:This is hands down the #1 best day to send emails according to the majority of the data from these studies.
Thursday:If you send two emails a week, choose Thursday for your second day.
Wednesday:While no single study showed that Wednesday was the most popular, it came in second place several times. – more here
THE BEST TIME:
10 a.m.: While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10 a.m. Another notable time is 11 a.m.
8 p.m.-midnight:I bet you didn’t expect that one. It looks like emails generally receive more opens and clicks later in the evening. As Campaign Monitor notes, this is likely due to people checking their email before going to bed.
2 p.m.:It looks like you might be successful by sending your emails later in the day as people are checking out of work mode or looking for distractions.
6 a.m.:I guess this makes sense since 50% of you begin your day by emailing in bed. Before you even stand up, you’re opening emails. more here
In totality, the visibility of your emails depend on how good you are at strategizing about your plans, and also creativity.
“There’s no magic-bullet answer for the perfect send time. Rely on data-backed strategies to increase your open rates, and don’t stop there: Keep testing regularly to ensure your strategy evolves with your audience.” – more about the quote here